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Saturday, September 04, 2010
Pacesetter Robert Soens

Robert Soens admits that he gets call-backs from his clients. “They call me up to tell me that their utility bills are less than they were before we doubled the size of their house.” While building sustainably costs more up front, he says, “if you look at how much you lower your utility bills, it usually more than makes up for the increase in the mortgage.” But while he can talk green ROI with the best of them, Soens prefers to focus on more tangible benefits: “You're living in a more comfortable house, a healthier house, a more durable house.”


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CUSTOM HOME OUTDOORS

SUMMER 2010 Issue
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Business
Interview with Builder Michael Chandler
Managing by the Numbers
The 2010 Pacesetter Awards
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People
Custom Builder of the Year 2010
Custom Builder 2.0: Gut Instincts
20 After 20: Mark Wilson
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Design
North Carolina Remodel Exceeds Platinum
Las Vegas Custom Builder Bets on Green
Timberframer Builds Showcase Green Home
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Issues
Staying Afloat
Survival
Has the market hit bottom?
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Custom Home Products
Product Review: Green Cabinetry
Marvin Drops Entry Doors, Adds Siding
J.D. Power's Cabinet Satisfaction Survey
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Product of the Week
Fruit of the Vine


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